Meet the Founder

Hello, my name is Dabin Woo, the founder of Merge Strategy.

Merge Strategy was created after seeing how many businesses struggle not because of lack of potential, but because guidance is scattered and no one is truly invested in the outcome. We wanted to build something different. A place where business owners feel supported, understood, and guided with clarity from start to finish. Our goal wasn’t to build another consulting firm, but to create a space where strategy feels clear, supportive, and actually usable.

Merge Strategy brings years of experience across finance, operations, branding, and marketing, paired with a young, fresh perspective that understands today’s fast moving markets. We work side by side with our clients, taking the time to understand their vision and turning it into clear, actionable strategy that drives real progress. Ready to merge our strategies?

Dabin Woo

Strategy & Creative Brand Direction

· University of Amsterdam BSc Business Administration

–> Specialization in Management and Digital Age

· Social Media Content Creator

· Calvin Klein Merchandise Coordinator

· Kim’s So Marketing & Communications Manager

· Kama Sport Project Consultant

· Studijob Social Media Assistant

· Karl Lagerfeld Sales Assistant